Journey and Milestones
Background Information
Experience
Ken Ying
Director of Strategic Branding and Communications
Ken works with the content strategy team and relevant external consultants to drive audience research, host focus group discussions, develop a content strategy framework, and roadmap the rebranding process for the organization.
Ken Ying is a seasoned strategic marketing executive specializing in brand storytelling, data-driven growth, and marketing automation. With a passion for crafting impactful narratives and a deep expertise in leveraging analytics to drive business results, Ken has a proven ability to elevate brand visibility, enhance customer engagement, and deliver measurable ROI. As an accomplished senior marketing executive, Ken has over a decade of experience in B2B and B2C brand strategy, marketing automation, analytics, and lead generation. Known for his strategic vision and hands-on approach, Ken has a robust track record of implementing data-driven strategies that optimize customer journeys, enhance ROI, and deliver measurable growth. With deep expertise in CRM implementation, rebranding, and cross-functional collaboration, he excels at aligning marketing initiatives with corporate goals to drive competitive advantage and lasting impact. Ken’s leadership combines a keen eye for brand storytelling with a results-oriented mindset, enabling him to elevate brand presence and accelerate business success.